NEWS AT 11:00am OPEN-CLIP

RADAR

NBC2 TRACKING SHOWERS THAT ARE JUST POPPING UP ACROSS SOUTHWEST FLOIRIDA.

YOU'RE LOOKING LIVE AT NBC2'S DOPPLER RADAR.

FIRST WX

THIS WEATHERCAST HAS BEEN PREPARED BY THE NBC2 WEATHER STAFF.

IT IS NOT A VERBATIM OF WHAT IS BEING SAID, BUT IS THE FORECAST FOR OUR AREA.

Hot and humid conditions will be the main weather story across Southwest Florida with little to no relief.

It will be a warm start to our Friday with ample sunshine and even a bit of haze across our skies. Temperatures will warm from the upper 70s into the lower 90s by the lunchtime hour with a few fair weather cumulus clouds developing through the day.

A strong ridge of high pressure continues to flex its muscle across the Florida peninsula, thus bringing a drier and more stable airmass to the area. This means mostly sunny skies will prevail with rain prospects running below 20%, however an isolated storm or two can't be ruled out as the sea breeze makes it's way inland.

The mid 90s will return for most locations this afternoon, except for our beach and coastal locations where temperatures will top out near 90°. Once you factor in the humidity, heat index values will be well over the 100° mark.

Not much relief will take place through the evening as temperatures will be slow to cool. Tonight, expect mostly clear conditions with lows in the upper 70s to near 80° along the coast with mid 70s across our inland communities.

OLYMPIC LIVE LOOK-SAT LIVE VO 2 SHOT

WE'RE JUST HOURS AWAY FROM WHEN WE GET TO SEE THE OFFICIAL KICK OFF TO THE 2012 OLYMPIC GAMES IN LONDON.

OPENING CEREMONIES ARE TAKING PLACE TONIGHT.

THOUSANDS OF THE WORLD'S TOP ATHLETES ARE READY.

AND SO IS THE OLYMPIC TORCH.

THIS IS THE LAST DAY OF ITS 70-DAY, EIGHT-THOUSAND MILE JOURNEY.

THIS FINAL LEG OF THE OLYMPIC TORCH IS BEING KEPT SECRET. SO FAR ALL WE KNOW IS. AT SOME POINT TODAY IT WILL ARRIVE AT OLYMPIC STADIUM FOR THE OPENING CEREMONY.

WHO WILL ACTUALLY CARRY THE FLAME TO LIGHT THE COULDRON IS ALSO A CLOSELY GUARDED SECRET.

OLYMPIC PREVIEW-PKG

60-THOUSAND WILL PACK OLYMPIC STADIUM TONIGHT FOR A SHOW CALLED "ISLES OF WONDER."

IT'S THE BIGGEST SECRET IN LONDON RIGHT NOW -- HOW WILL "SLUMDOG MILLIONAIRE" DIRECTOR DANNY BOYLE ENTERTAIN BILLIONS OF VIEWERS AROUND THE WORLD?

S/ Danny Boyle / Opening Cermony Director

"Trying to save the surprise, not because we want it to be a secret but because we want the delight of the evening to be based on discovery."

DESPITE REHEARSALS, THE CAST OF 15-THOUSAND IS SWORN TO SECRECY. THE DAILY MAIL REPORTS PAUL MCCARTNEY WILL CLOSE SINGING "HEY JUDE" -- AND ASK THE AUDIENCE TO JOIN HIM.

MARIEL ZAGUNIS CARRIES THE FLAG FOR THE U-S. AN HONOR SHE SAYS IS ALMOST SURREAL:

S/ Mariel Zagunis / Flag Bearer

"It's absolutely incredible. So speechless. I'm probably going to cry."

AROUND OLYMPIC PARK. THERE'S PLENTY FOR THE PUBLIC TO SEE AND DO;

natsbeat box

WORKERS ARE PUTTING THE FINISHING TOUCHES ON THE PARK AND COMPETITION VENUES. INCLUDING THE AQUATICS CENTER WHERE MICHAEL PHELPS COULD WIN MORE MEDALS THAN ANY OTHER OLYMPIAN IN HISTORY.

PHELPS - NOT FEELING THE PRESSURE:

S/ Michael Phelps/ Swimmer

"It's really how many toppings do I want on my sundae and that's what I'm doing. I'm having fun."

ARCHERY IS THE ONLY SPORTING EVENT HAPPENING TODAY.

SECURITY'S TIGHT. FBI AGENTS HELPING BRITISH SOLDIERS KEEP THE OLYMPICS SECURE.

THIS 265-POUND WRESTLER JOKED: MAYBE HE SHOULD BE ON THE SECURITY TEAM:

S/ Dremiel Byers / USA Wrestling

"Usually I'm my own security all these guys should feel safe 'cause I'm here."

THE OLYMPIC TORCH IS HERE, TOO. WELCOMED BY THE ROYALS THURSDAY, IT ARRIVES AT THE STADIUM TONIGHT.

OLYMPIC PREVIEW-SS TOPS

AND AS WE'VE BEEN MENTIONING FOR MONTHS.YOU CAN SEE THE OPENING CEREMONIES TONIGHT AT SEVEN THIRTY RIGHT HERE ON NBC2.

NY STOCK EXCHANGE OPEN-TRX SAT LIVE

MARKETS ARE RISING FOR A SECOND DAY FOLLOWING A PLEDGE FROM THE EUROPEAN CENTRAL BANK PRESIDENT TO DO WHATEVER IT TAKES TO PRESERVE THE REGION'S MONETARY UNION. INVESTORS SHRUGGED OFF THE LATEST TROUBLING SIGN ABOUT THE U.S. ECONOMY, THAT GROWTH SLOWED IN THE SECOND QUARTER.

YOU'RE LOOKING LIVE AT THE BIG BOARD ON THE NEW YORK STOCK EXCHANGE.

CITIZENS INSURANCE-ONCAM

HAPPENING TODAY.MANY OF YOU WILL LEARN IF YOUR HOME INSURANCE PREMIUMS WILL JUMP.

THE GOVERNING BOARD OF CITIZENS INSURANCE IS PREPARING TO VOTE ON A PROPOSED INCREASE OF AT LEAST 7 POINT 5 PERCENT FOR MOST POLICYHOLDERS.

THE STATE-BACKED CITIZENS IS FLORIDA'S LARGEST PROPERTY INSURER WITH 1 POINT 4 MILLION CUSTOMERS.

CITIZENS BY LAW CANNOT RAISE RATES MORE THAN 10 PERCENT PER YEAR.

WAKIM STREET CHARGED-TRX SS VO SS

BRAND NEW AT ELEVEN.THE SUSPECTED BANK ROBBER CAUGHT AT A FORT MYERS BEACH BAR HAS A LOT MORE TROUBLE FACING HIM.

THE SEMINOLE TRIBE POLICE DEPARTMENT IS NOW CHARGING WAKIM STEWART WITH ATTEMPTED MURDER OF A LAW ENFORCEMENT OFFICER.

POLICE SAY HE SHOT ROUNDS THROUGH THE POLICE STATION IN IMMOKALEE.

THE BULLETS BARELY MISSED OFFICERS INSIDE.

LEE COUNTY DEPUTIES ARRESTED STEWART TWO DAYS AGO IN A DRAMATIC TAKE DOWN AT THE LANI KAI ON FORT MYERS BEACH.

DEPUTIES TELL US STEWART WAS CARRYING A STOLEN GUN.

HE'S ALSO ACCUSED OF ROBBING AN EAST NAPLES BANK.

CAPE MURDER ARREST FOLO-SS VO WIPE

THE MEAT SALESMAN WHO WAS SHOT TO DEATH WHILE AT A CAPE CORAL HOME WILL BE LAID TO REST TODAY.

FRIENDS AND RELATIVES ARE REMEMBERING NICK RAINEY.

HE WAS MURDERED WEDNESDAY WHILE WORKING DOOR TO DOOR.

AUTHORITIES SAY KENNETH ROOP KILLED HIM IN HIS DRIVEWAY--

THIS IS VIDEO FROM HIS FIRST COURT APPEARANCE YESTERDAY.

RAINEY'S MEAT WHOLESALER TELLS NBC-2 RAINEY BOUGHT STEAKS AND SEAFOOD FROM HIM FOR THE PAST THREE YEARS.

CAPE MURDER ARREST FOLO-SOTSS

0522 "he's a friend, a close friend. He didn't do anything wrong. This can happen to any ones of you at any time. You could knock on your neighbors' door, tell them their dogs are barking or a jehovah's witness"

POLICE ARRESTED KENNETH ROOP THURSDAY.

HOLMES AMNESIA-VO

NEW DETAILS INTO THE SUSPECT OF THE COLORADO THEATER MASSACRE.

HE IS NOW CLAIMING AMNESIA.

THE NEW YORK DAILY NEWS REPORTS "HE CLAIMS HE DOESN'T KNOW WHY HE'S IN JAIL," AND "HE ASKED, 'WHY AM I HERE?'"

THE 24 YEAR OLD IS CHARGED WITH KILLING A DOZEN PEOPLE AND WOUNDING 58 MORE AT A SCREENING OF THE NEW BATMAN MOVIE.

GANGSTER SQUAD RELEASE-OC NATS VO

WARNER BROTHERS IS MOVING THE RELEASE OF "GANGSTER SQUAD" TO JANUARY AFTER THE FILM'S CLIMACTIC CINEMA SHOOT-OUT SCENE DREW COMPARISONS TO THE COLORADO MASSACRE.

nats of movie

"GANGSTER SQUAD" CHRONICLES A BLOODY 1940S BATTLE BETWEEN LOS ANGELES POLICE AND MOBSTERS.

IT CULMINATES IN A SCENE WHERE GANGSTERS SHOOT AUTOMATIC WEAPONS INTO A CROWDED MOVIE THEATER FROM BEHIND THE SCREEN.

THE FILM HAD BEEN PLANNED FOR A SEPTEMBER 7TH RELEASE.

SANDUSKY VOICE MAILS-OC SOT VO WIPE

THE SO-CALLED VICTIM NUMBER TWO PLANS TO COME FORWARD AND FILE A LAWSUIT AGAINST PENN STATE UNIVERSITY IN THE JERRY SANDUSKY SEX ABUSE SCANDAL.

NOW THE VICTIM'S LEGAL DEFENSE TEAM IS RELEASING VOICEMAILS LEFT BY SANDUSKY IN THE FALL OF 2011 AS THE LIKELIHOOD OF HIS INDICTMENT BECAME APPARENT.

Jere. Um. I am probably not going to be able to get a hold of anybody. Um. Uh. Probably ought to just go forward. Uh. I would be very firm and express my feelings, uh, upfront. Um. But, uh, you know, there is nothing really to hide so. Um. If you want, give me a call. You can call me on my other cell phone or on this one, either one so. Alright, take care. Love you. Uh. Hope you get this message. Thanks."

JERRY SANDUSKY, A FORMER ASSISTANT FOOTBALL COACH AT PENN STATE, WAS CONVICTED LAST MONTH OF SEXUALLY ABUSING 10 BOYS OVER A 15 YEAR PERIOD.

SANDUSKY VOICE MAILS-SOT VO

Just calling to see you know whether you had any interest in going to the Penn State game this Saturday. Uh. If you could get back to me and let me know, uh, I would appreciate it and when you get this message, uh, give me a call and I hope to talk to you later. Thanks. I love you

VICTIM NUMBER TWO WAS KNOWN ONLY BECAUSE OF THE TESTIMONY OF ASSISTANT COACH MIKE MCQUEARY, WHO TESTIFIED HE SAW SANDUSKY ASSAULTING A BOY IN THE LOCKER ROOM SHOWER.

RIPKEN ABDUCTOR PHOTO-VO

POLICE IN MARYLAND HAVE RELEASED A PHOTO OF A MAN THEY BELIEVE ABDUCTED THE MOTHER OF FORMER BASEBALL STAR CAL RIPKEN JUNIOR.

POLICE IN MARYLAND ARE LOOKING FOR A WHITE MAN IN HIS LATE 30S TO EARLY 40S, WITH A TALL, THIN BUILD.

ACCORDING TO POLICE, VIOLET RIPKEN WAS TAKEN BY A MAN TUESDAY MORNING WHEN HE FORCED HER AT GUNPOINT INTO HER OWN CAR.

NY STORM DAMAGE-OC NATS VO WIPE

ITS CLEANUP TIME FOR MANY IN THE NORTHEAST FOLLOWING SEVERE WEATHER INCLUDING TORNADOS.

nats of chainsaw

THE HARDEST HIT AREA IS ELMIRA, NEW YORK.

SEVERE WEATHER DOWNED TREES AND POWER LINES.

A TORNADO TOUCHED DOWN IN THE TOWN JUST NORTH OF THE PENNSYLVANIA LINE.

NY STORM DAMAGE-SOT VO

"We came home from the grocery store. The sky was pitch black, and the next thing you know, the back door is swinging open, my son's yelling from the front of the house, 'Get out here. Get out here,' come out there, watching the trees fall. It's just chaos."

IN PENNSYLVANIA, A TREE CRUSHED A WOMAN IN HER CAR AS SHE SOUGHT SHELTER AT A CAMPSITE, KILLING HER.

JULY HEAT-SS

THIS COULD BECOME THE HOTTEST JULY ON RECORD.

THE WARMEST JULY FOR THE CONTIGUOUS U-S WAS IN 1936, WITH AN AVERAGE TEMPERATURE OF 77 DEGREES.

EXPERTS NOW SAY FIVE CITIES - ST. LOUIS, INDIANAPOLIS, CHICAGO, DETROIT AND DENVER - ARE ALL ON PACE TO SHATTER THEIR ALL-TIME MONTHLY HEAT RECORDS.

FORD RECALLS-TRX SS

A CONSUMER ALERT AT ELEVEN.

FORD IS ANNOUNCING THAT IT IS RECALLING THE FORD ESCAPE TO FIX A STICKING GAS PEDAL WHICH CAN CAUSE CRASHES.

THE WORLDWIDE RECALL AFFECTS NEARLY 485-THOUSAND VEHICLES WITH MODEL YEARS BETWEEN 2001 AND 2004.

FORD SAYS THE ISSUE STEMS FROM CRUISE CONTROL CABLES SNAGGING ON A PLASTIC COVER IN THE ENGINE, WHICH CAN CAUSE THE GAS PEDAL TO STICK.

AIRLINES PRICES-VO

NEW AT ELEVEN.

AIRLINE PASSENGERS SPENT A RECORD AMOUNT, ON AVERAGE, TO FLY IN THE FIRST QUARTER OF THIS YEAR.

THE DEPARTMENT OF TRANSPORTATION SAYS THE AVERAGE PRICE OF A DOMESTIC TICKETS SOARED TO 3 HUNDRED 73 DOLLARS IN THE FIRST THREE MONTHS OF 20-12.

THAT'S A NEARLY FIVE-PERCENT JUMP OVER THE SAME PERIOD A YEAR EARLIER.

BUT THE TICKET PRICE SURGE WASN'T A BOOM FOR CARRIERS.

AMONG THE TOP 100 AIRPORTS, CINCINNATI PASSENGERS PAID THE HIGHEST AVERAGE FARE -- A WHOPPING 5 HUNDRED 26 DOLLARS PER TRIP.

MANNING RECORD-OC NATS VO WIPE

A RECORD NUMBER OF FOOTBALL FANS ARE ASKING TEBOW WHO?

nats of crowd cheering

PEYTON MANNING HELPED SET ANOTHER RECORD AS THE BRONCOS REPORTED A RECORD 43 HUNDRED PEOPLE CAME TO THE TEAM'S HEADQUARTERS FOR THE TEAM'S FIRST PRACTICE OF TRAINING CAMP.

BACKPACK EVENT-SS VO

NBC2 IS GEARING UP FOR BACK TO SCHOOL TIME.

AND THIS WEEKEND - A SPECIAL EVENT IS TAKING PLACE TO MAKE SURE STUDENTS ARE READY.

THE BIG BACKPACK EVENT IS TAKING PLACE AT THE HARBORSIDE EVENT CENTER IN DOWNTOWN FORT MYERS THIS SUNDAY, FROM 11 TO 3.

WE WERE AT WALMART THIS MORNING IN NORTH NAPLES WHERE WORKERS LOADED THE TRUCK WITH ALL DONATED SUPPLIES FOR THE EVENT.

ITS FOR AGES FIVE TO TWELVE.

TEASE ONE------

BUSTED ON THE WRONG SIDE OF THE LAW.

POLICE WENT TO BUST SUSPECTED PROSTITUTES HERE IN FLORIDA.THEY DID BUT THEY ALSO NABBED A POLICE OFFICER IN A VERY TOUGH SPOT.

NBC2 HAS THE MUST SEE STORY AND VIDEO.

A) COP PROSTITUTE-2 SHOT VO

B) HEAD ON CRASH-VO TOPS

WEATHER-STC

NYC LIGHTNING-VOTOPS

CHECK OUT THIS AMAZING PHOTO SHOWING LIGHTNING OVER THE EMPIRE STATE BUILDING!

THIS AND OTHER PHOTOS WERE SNAPPED LATE LAST NIGHT AS A THUNDERSTORM RAGED OVER NEW YORK.

FIRST ALERT FORECAST-CLIP

FIRST ALERT FORECAST-WXWALL

THIS WEATHERCAST HAS BEEN PREPARED BY THE NBC2 WEATHER STAFF.

IT IS NOT A VERBATIM OF WHAT IS BEING SAID, BUT IS THE FORECAST FOR OUR AREA.

Hot and humid conditions will be the main weather story across Southwest Florida with little to no relief.

It will be a warm start to our Friday with ample sunshine and even a bit of haze across our skies. Temperatures will warm from the upper 70s into the lower 90s by the lunchtime hour with a few fair weather cumulus clouds developing through the day.

A strong ridge of high pressure continues to flex its muscle across the Florida peninsula, thus bringing a drier and more stable airmass to the area. This means mostly sunny skies will prevail with rain prospects running below 20%, however an isolated storm or two can't be ruled out as the sea breeze makes it's way inland.

The mid 90s will return for most locations this afternoon, except for our beach and coastal locations where temperatures will top out near 90°. Once you factor in the humidity, heat index values will be well over the 100° mark.

Not much relief will take place through the evening as temperatures will be slow to cool. Tonight, expect mostly clear conditions with lows in the upper 70s to near 80° along the coast with mid 70s across our inland communities.

The hotter and drier than normal weather pattern will stay in place through the weekend, with our rain chances getting a bit of a boost by the middle of next week.

POLICE PROSTITUTE-VO IN PLASMA

IN HOT WATER AND ON THE OTHER SIDE OF THE LAW.

A POLICE OFFICER IN CENTRAL FLORIDA WAS FIRED AFTER HE ALLEGEDLY PICKED UP PROSTITUTES IN HIS PATROL CAR.

THE EVIDENCE WAS ALL CAUGHT ON CAMERA.

POLICE PROSTITUTE-PKG

MELBOURNE POLICE OFFICER JOSE OTERO'S CAR STOPS AT AN INTERSECTION.

A WOMAN, IDENTIFIED BY POLICE AS A PROSTITUTE, CROSSES IN FRONT OF THE CAR, AND INVESTIGATORS SAY, SHE GETS IN.

MORE OF THAT RIDE AND OTHERS WOULD BE CAUGHT ON CAMERA, LEADING TO CRIMINAL CHARGES, AND OTERO'S FIRING.

: "While police say Otero was driving his patrol car to pick up prostitutes, he didn't know that other officers were watching him from unmarked cars. Nor did he know that his own dash camera was gathering evidence."

WHILE OTERO'S CAMERA RECORDED WHERE HE WAS GOING, A HANDHELD CAMERA IN AN UNMARKED CAR WAS FOLLOWING.

AND THERE WERE OTHER CAMERAS, LIKE THIS ONE, THAT RECORDS OTERO TALKING WITH A WOMAN POLICE IDENTIFY AS A PROSTITUTE.

INVESTIGATORS INTERVIEWED FOUR PROSTITUTES WHO ADMITTED HAVING SEX WITH OTERO ON THE JOB-- HIS JOB.

AT THE POLICE DEPARTMENT, THE CHIEF HELD A MEETING TO CONFRONT THE OFFICER WITH THE ALLEGATIONS.

"Officer Otero did not show up to that meeting to present any information."

MOST STUNNING OF ALL IS THIS SCENE.

A WOMAN GETS OUT OF THE PASSENGER SIDE OF OTERO'S CAR.

AN OFFICER GETS OUT OF THE DRIVER'S SIDE WITH NO SHIRT ON.

HE BEGINS TO PUT HIS UNIFORM BACK ON.

POLICE SAY THIS WENT ON FROM AT LEAST FEBRUARY TO MAY.

IN OTERO'S TERMINATION LETTER, THE POLICE CHIEF WRITES: "THE CRIMINAL CONDUCT UNCOVERED DURING THIS INVESTIGATION IS EXTREMELY DISTURBING AND DEMONSTRATES THAT YOU LACK THE PROPER JUDGMENT IN YOUR ROLE AS A POLICE OFFICER."

OTERO WILL BE PROSECUTED FOR SEVEN MISDEMEANORS.

HEAD ON CRASH-TRX VO TOPS

NEW SHOCKING VIDEO.POLICE IN TEXAS RELEASE THIS DASH CAM VIDEO OF A HIGH SPEED CHASE THAT ENDS IN A HEAD-ON COLLISION.

AUTHORITIES SAY WHAT STARTED AS A TRAFFIC STOP TURNED INTO A TERRIBLE ACCIDENT. WHEN THE SUSPECT'S VEHICLE VEERED INTO ONCOMING TRAFFIC AND HIT ANOTHER CAR HEAD ON.

SHARK STEALS CAMERA-TRX VO TOPS

APPARENTLY A SHARK IS A LITTLE CAMERA SHY.

TAKE A LOOK.AN UNDERWATER PHOTOGRAPHER CAPTURES A shark STEALING HIS GEAR.

IT HAPPENED AT TIGER BEACH IN THE BAHAMAS.

THE DIVERS WERE SHOOTING A DOCUMENTARY CALLED SHARK OBSESSION WHEN IT SWIPED THEIR GEAR.

THE GEAR WAS WORTH ABOUT 15 THOUSAND DOLLARS AND IT WEIGHED ABOUT 30 POUNDS.

TEASE TWO----

THE GAMES ARE ABOUT TO TAKE PLACE IN LONDON.

AND EVEN THEY CAN'T AVOID THE POLITICAL GAMES.

You know it's hard to know how well it will turn out."/

"There are a few things that were disconcerting.

A) POLITICAL OLYMPICS-2 SHOT SOT VO

POLITICAL OLYMPICS-TRX OC

YOU KNEW IT WAS GOING TO HAPPEN.POLITICS INTERFEARING WITH THE OLYMPIC GAMES.

MITT ROMNEY IS DOING DAMAGE CONTROL OVER HIS CRITICISM OF LONDON'S HOSTING OF THE GAMES.

HE'S IN LONDON AFTER SOME COMMENTS HE MADE.

POLITICAL OLYMPICS-PKG

He came here to look presidential

To remind voters of his own Olympics resume--

Instead delivering what some call an Olympic size gaffe.

The British papers "Mitt Romney's disastrous day" One writer arguing - his

charm offensive - instead mildly offensive.

And it all began - with this question.

Do you think the London games are ready?

SOT ROMNEY ON NBC: "You know it's hard to know how well it will turn out."/

"There are a few things that were disconcerting.

The criticism heard loud and clear. Fueling far more than the Olympic flame

. a firestorm.

The lead story on the news.

:"Mark, if he's here to make friends, he's got a funny way of

showing it. REPORTER: Exactly."

Overnight, when Britain's Minister for the Olympics was asked whether Romney

would help carry the torch at tonight's opening ceremonies?

ROBERTSON SOT:"Certainly not after today-chuckling."

A day in which the Mayor of London-

Took on Romney-- in front of 60 thousand people in Hyde Park:

JOHNSON SOT: "There's a guy called Mitt Romney who want to know whether we'

re ready. He wants to know whether we're ready? Are we ready? Are we ready? Yes we are."

And when the Prime Minister was asked about Romney's concerns -- his answer

- seemed to compare London to Salt Lake City.

CAMERON SOT: "We are holding an Olympic games in one of the busiest, most

active, bustling cities anywhere in the world. Of course, it's easier if

you hold an Olympic Games in the middle of nowhere."

And the Brits were not the only ones burned.

Salt Lake City didn't like that either.

A spokesman for the mayor back in Utah saying-

STATEMENT FROM SPOKESMAN FOR SALT LAKE CITY MAYOR:

"We'd love to have him and happy to send a map so he doesn't run into any

trouble locating the middle of nowhere."

And in the middle of it all -

Romney's scheduled visit with that Prime Minister -

Afterward we asked him - if he still had concerns:

MUIR QUESTION: I was curious, are you concerned and did you talk with the

Prime Minister about that today?

ROMNEY SOT:"All the mistakes of the organizing committee -- and I made a

few - all of those are overwhelmed by the many things that athletes carry

MICHELELE OBAMA RALLY-VO TOPS

DAVID MUIR REPORTING.

MEANTIME PRESIDENT OBAMA'S RE-ELECTION EFFORT IS MAKING SURE ITS STAYING VISIBLE DURING THE OLYMPIC GAMES.

FIRST LADY MICHELLE OBAMA AND SOCCER STAR DAVID BECKHAM HOSTED A "LET'S MOVE" RALLY AT THE U-S AMBASSADOR'S HOME IN LONDON.

THE LET'S MOVE CAMPAIGN IS THE FIRST LADY'S ANTI-OBESITY PROJECT.

TEASE THREE------

A DOCTOR ACCUSED OF INJECTING WOMEN WITH FIX-A-FLAT IS NOW BEING CALLED A KILLER.

it's a SHOCKING STORY THAT HAS A BRAND NEW TWIST.

SEE THE BRAND NEW VIDEO OF THE VICTIM INVESTIGATORS SAY WANTED TO HAVE A BIGGER REAR END.

nats of madonna performance

EXPRESS THEMSELVES THEY DID.

MADONNA GETS A CHILLY RESPONSE AT HER CONCERT.

A) FAKE DOC ARREST-2 SHOT VO

B) MADONNA BOOED-NATS VO

NEWS AT 11:30am OPEN-CLIP

FACEBOOK MONEY-2 SHOT

IT'S THE BIGGEST HYPED I-P-O IN HISTORY.BUT FACEBOOK ISN'T BEING LIKED BY TOO MANY INVESTORS RIGHT NOW.

THIS MORNING FACEBOOK'S STOCK HITS A NEW LOW AFTER SECOND-QUARTER RESULTS DISAPPOINT INVESTORS.

IT TUMBLED MORE THAN 10 PERCENT IN AFTER-HOURS TRADING.

SO, HOW DOES THE SOCIAL MEDIA GIANT MAKE MONEY AND GET OUT OF THE RED?

FACEBOOK MONEY-PKG

"IF YOU'RE ONE OF FACEBOOK'S 900 MILLION USERS -- AND CHANCES ARE, YOU MIGHT BE -- YOU'RE WORTH $1.21 TO THE COMPANY. THAT'S HOW MUCH THEY MADE PER USER LAST QUARTER. LET'S TAKE A LOOK AT HOW THE COMPANY'S ACTUALLY MAKING MONEY."

SEE THAT DIGITAL COW ON THE FARMVILLE GAME? FACEBOOK MAKES A DOLLAR-TWENTY EVERY TIME YOU BUY ONE. AND THAT BULLET-PROOF VEST ON MAFIA WARS -- AND YOUR SURVIVAL KNIFE?

FACEBOOK GETS A SLICE OF THOSE SALES, TOO. A DOLLAR -TWENTY FOR YOUR VIRTUAL PROTECTION. ALL OF THEM ARE SOLD BY ZYNGA, BUT FACEBOOK GETS A 30 PERCENT CUT OF EACH SALE. THEY'RE PART OF FACEBOOK'S PAYMENTS BUSINESS, WHICH ACCOUNTS FOR 18% OF THE COMPANY'S REVENUE. THE NICKELS AND DIMES ADD UP -- FACEBOOK COLLECTED $186 MILLION LAST QUARTER. BUT THE MAIN WAY FACEBOOK MAKES MONEY IS FROM THE ADS YOU SEE ON THE SITE.

"We spend several million dollars every month, frankly on Facebook ads."

DESIGN WEBSITE FAB.COM SAYS IT HAD NEARLY 200-THOUSAND USERS BEFORE THEY EVEN LAUNCHED, AND TWO-THIRDS CAME FROM FACEBOOK.

"On any given day, 25% of the visits to Fab are coming from Facebook."

SOME ARE NOT AS SOLD ON THE SUCCESS OF PAID FACEBOOK ADS.

"The marketers we talk to tell us they're just not happy with the performance they're getting from Facebook."

BUSINESSES LIKE THE COMPANY PAGES WHERE THEY CAN ADVERTISE THEIR BRAND FOR FREE, BUT THE SOCIAL NETWORK MADE ITS 872-MILLION IN AD REVENUE LAST QUARTER FROM PAID ADS LIKE THIS.

"When you click on those ads, that's how Facebook makes money. Facebook quite frankly doesn't care from a revenue perspective what happens after you get to that branded page."

G-M HAS A BRANDED FACEBOOK PAGE WITH 396-THOUSAND LIKES ….

"Unfortunately it's just about the only thing many marketers look at - how many likes do we have? We think it's an overly simplistic metric and one that doesn't really tell you whether you're having success."

BUT THOSE LIKES MAY NOT TRANSLATE TO PROFITS. TWO MONTHS AGO G-M PULLED ALL THEIR PAID ADVERTISING ON FACEBOOK. AND, THAT'S NOT THE ONLY CONCERN.

"WHAT REALLY SCARES FACEBOOK? YOUR SMARTPHONE. THE COMPANY LAUNCHED MOBILE ADS FOUR MONTHS AGO AND THEY'RE STILL NOT MAKING A LOT OF MONEY OFF OF THEM."

"We're starting to see a lot of real money flow into mobile advertising but there's still a lot of potential to be unlocked there."

GOOGLE FIBER-OC SOT VO WIPE

GOOGLE IS MAKING A BOLD PROMISE.ITS NEW FIBER-OPTIC INTERNET AND T-V SERVICE IS EXPECTED TO START AT A SPEED 100 TIMES FASTER THAN ANYTHING OUT NOW.

"Each fiberhood consists of you and about 800 of your neighbors."

COMPANY EXECS DETAILED THE SERVICE IN KANSAS CITY, THE FIRST PLACE THAT WILL SOON BE ABLE TO TEST IT OUT.

GOOGLE FIBER-SOT VO

We have a gift for a period of time. before everybody gets that same gift. What we do with that gift is entirely up to us."

NEIL REED DIES-VO

A SHOCKING DEATH.A 36 YEAR OLD FORMER BASKETBALL PLAYER WHO HELPED END BOBBY KNIGHT'S TENURE AT INDIANA UNIVERSITY HAS DIED.

KNIGHT CHOACKED NEIL REED.

THE INCIDENT WAS CAUGHT ON TAPE IN 1997.

REED DIED AFTER COLLAPSING IN HIS CENTRAL CALIFORNIA HOME OF HEART COMPLICATIONS.

PUPPETEER ARREST-VO

AN ALLEGED THREAT TO CHILDREN WHO ENTERTAINED KIDS AS A PUPPETEER IS NOW BEHIND BARS IN TAMPA.

OFFICERS ARRESTED 57-YEAR-OLD RONALD BROWN.

COURT DOCUMENTS ALLEGE HE HAD GRAPHIC DISCUSSIONS ONLINE ABOUT ABUSING, KIDNAPPING, KILLING, AND EATING CHILDREN.

THE COMPLAINT SAYS INVESTIGATORS FOUND CHILD PORN IN HIS HOME.

IT SAYS THEY ALSO DISCOVERED IMAGES OF WHAT APPEAR TO BE DECEASED CHILDREN.

DEAD K9S-VO WIPE

A SHERIFF'S DEPUTY IN TEXAS IS ON LEAVE WHILE INVESTIGATORS LOOK INTO THE DEATHS OF HIS TWO POLICE DOGS.

THE CANINES DIED FROM HEAT EXPOSURE BECAUSE THEY WERE LEFT IN A PATROL VEHICLE OVERNIGHT.

TWO-YEARS AGO, ANOTHER K-9 DIED IN A BEXAR COUNTY SHERIFF'S PATROL VEHICLE.

THE SHERIFF'S OFFICE SAID THE K-9 WAS SICK, AND THAT'S WHAT LEAD TO HIS DEATH.

IN THE MONTHS THAT FOLLOWED, THE SHERIFF'S OFFICE TALKED ABOUT INSTALLING ALARMS THAT WOULD GO OFF WHEN A K-9 UNIT GOT TOO HOT.

HOWEVER ITS NOT KNOWN IF THE ALARMS WERE INSTALLED.

DEAD K9S-SOT OC

I'm pretty upset by that kind of irresponsibility and hope that changes can be made in the very near future.

IF THIS STORY SOUNDS FAMILIAR IT SHOULD.

CONRAD MURRAY VISIT-VO

KATHERINE JACKSON, THE MOTHER OF LATE SINGER MICHAEL JACKSON, HAS GOTTEN A RATHER ODD INVITATION.

CONRAD MURRAY, THE DOCTOR CONVICTED IN THE LATE ROCK STAR'S DEATH, HAS INVITED HER TO VISIT HIM IN JAIL TO ANSWER ANY QUESTIONS SHE MIGHT HAVE.

MURRAY SAYS SINCE SHE'S THE MOTHER OF -IN HIS WORDS- "A VERY DEAR DEPARTED FRIEND," HE WANTED TO PUT HER AT PEACE.

HE ADDS HE DOES NOT WANT SEE MRS. JACKSON SUFFER, AND THAT SHE'S AS DEAR TO HIM AS HIS OWN MOTHER.

FAKE DOC ARREST-TRX SS TOPS OC

THE FLORIDA WOMAN ACCUSED OF PERFORMING COSMETIC BUTTOCKS INJECTIONS WITH FIX-A-FLAT AND

CEMENT IS NOW BEING CALLED A KILLER BY INVESTIGATORS.

ONEAL MORRIS WAS ARRESTED AGAIN AFTER ONE OF THE ALLEGED VICTIMS DIED.

BROWARD COUNTY INVESTIGATORS ARE NOW CHARGING MORRIS WITH MANSLAUGHTER.

FAKE DOC ARREST-PKG

Morris was initially arrested in November on charges of practicing medicine

without a license. He pleaded not guilty in that case in April.

Morris was accused of injecting a substance consisting of Fix-A-Flat, cement

, mineral oil and superglue into a woman's buttocks. Investigators said he

then sealed the incision with superglue.

At least three women made similar allegations against Morris and claimed to

have suffered medical problems after the injections.

BSO said Thursday that one of the women, Shatarka Nuby, 32, of Tamarac, died

in March after what an assistant medical examiner called "massive systemic

silicone migration" from cosmetic injections.

Investigators said Nuby had paid Morris, whom she knew as Dutchess, hundreds

of dollars for injections of an unknown substance in her buttocks, hips,

thighs and breasts, and that the injection sites were sealed with superglue

and cotton balls.

Home video shows Nuby smiling, and showing her newly-enhanced backside to

friends. A friend can be heard in the video telling Nuby that she looked "

perfect."

Cynthia Thompson, Nuby's aunt, said she may have been smiling in the video,

but she was in excruciating pain.

"She was sick for a long time," Thompson said.

On Thursday, family members said they were relieved that Morris had been

CAR CRASHES INTO HOME-OC SOT VO WIPE

A WOMAN AND HER TWO YOUNG CHILDREN ARE LUCKY TO BE ALIVE, AFTER A CAR SMASHED INTO THEIR HOUSE, TRAPPING THEM INSIDE A BEDROOM.

"All of a sudden, the car just came right in and went right towards the bassinet, and all I heard was her screaming, and then my three-year-old son was screaming. My little brother had to come in and break our door down to get us of of the room, because it was only half-way smashed."

POLICE IN CALIFORNIA HAVEN'T BEEN ABLE TO FIND THE DRIVER WHO ABANDONED THE CAR AFTER THE CRASH.

BUT TAKE A LOOK AT THE DAMAGE IT CAUSED.

THE FAMILY WAS ASLEEP WHEN THE CAR CAME BARRELING THROUGH THE WALL.

CAR CRASHES INTO HOME-SOT VO

"Buildings I can fix, but baby gets hurt, guess what. My hands are tied. I can't do it. Almightly does."

KILL BIN LADEN-OC SOT OC

THE COMMANDER OF THE U-S SPECIAL OPERATIONS COMMAND IS KEEPING MUM ON WHETHER THE NAVY SEALS THAT KILLED OSAMA BIN LADEN WERE EVER REALLY SUPPOSED TO CAPTURE THE TERRORIST.

Blitzer: Was the mission to capture Bin Laden, or was the mission to kill Bin Laden?

McRaven: You know that's a great question, I'm not going to answer

Blitzer: But there were contingencies this guy would be brought out in a helicopter and brought out somewhere.

McRaven: Do they teach this to do this end of round when the first question doesn't work?

Blitzer: Just trying to make sure, you don't want to discuss that.

MADONNA BOOED-OC NATS VO

SOME BAD REACTION TO THE MATERIAL GIRL'S LATEST PERFORMANCE.

don't just stand there don't just stand there don't don't just stand there

THERE ARE NEW REPORTS THAT FRENCH FANS OF MADONNA BOOED THE SINGER FOR CUTTING HER SHOW IN PARIS SHORT AFTER AROUND JUST 45 MINUTES.

MADONNA TOOK THE STAGE AROUND 10:15 P.M. AND FINISHED AROUND 11 P.M.

THE SHOW WAS ALSO BROADCAST LIVE ON YOUTUBE THURSDAY.

MADONNA BOOED-SOT VO

What happens people are afraid? They become intolerant. They start pointing the finger at other people. They say 'you're the reason, you're the problem, you're to blame.' They say 'get out,' okay. And this of course you know, is not the answer to the problem."

TEASE FOUR------

EVER WONDER WHAT IT TAKES TO BECOME AN OLYMPIAN?

NBC2 SHOWS YOU THE SCIENCE BEHIND THE GAMES AND WHAT THEY DO IN ORDER TO KEEP THEMSELVES THE WORLD'S BEST ATHLETES.

PLUS.ITS AN EYE OPENER TO SAY THE LEAST.

THE OLYMPIC MASCOTS ARE SET TO HIT THE STAGE.

A) SCIENCE OF THE OLYMPICS-2 SHOT VO

B) OLYMPIC MASCOTS-SS TOPS

SCIENCE OF OLYMPICS-TRX 2 SHOT

JUST HOURS AWAY FROM THE OPENING CEREMONIES IN LONDON FOR THE OFFICIAL OLYMPIC KICKOFF.

SOON THE SPOTLIGHT SHIFTS TO THE ATHLETES THEMSELVES. AND WE WANTED TO KNOW. ARE THEY REALLY JUST LIKE THE REST

OF US?

SCIENCE OF OLYMPICS-PKG

EXHIBIT A? MICHEAL PHELPS.FIRST HE WAS BORN WITH A RIDICULOUSLY LONG ARMS.

WHILE HE STANDS AT AN IMPOSING 6'4", HIS WINGSPAN IS THREE INCHES LONGER.

AND HE USES SO MUCH ENERGY DIGGING THEM INTO POOL WATER HOUR AFTER HOUR, HE

OUT-EATS THE AVERAGE AMERICAN MALE BY AROUND 10,000 CALORIES A DAY INCLUDING

AN AVERAGE DINNER OF A LB OF PASTA AND AN ENTIRE PIZZA.

Phelps/Presser "There will be a lot of ice tubs ,and massages and trying

to cram calories into my system as much as I can."

HIS TEAMMATE RYAN LOCHTE USED TO GET A LOT OF THOSE CALORIES EATING JUNK

FOOD, BUT THIS TIME AROUND HE'S REFINED HIS DIET AND A WORKOUT THAT INCLUDES

MOVING ANCHOR CHAINS AND MONSTER TRUCK TIRES IN ADDITION TO SWIMMING AROUND

70 MILES A WEEK.

AND WHILE THE AVERAGE SWIMMER DOING THE CRAWL DOWN AT THE YMCA CAN PROPEL

THEMSELVES AROUND FOUR FEET PER STROKE, GOLD MEDALIST REBECCA SONI GOES 50%

FARTHER.AND WHEN OUR FRIENDS AT ESPN'S "SPORT SCIENCE" PUT SENSORS ON HER

HANDS, THEY FOUND OUT WHY. EACH STROKE GENERATES UP TO 24 POUNDS OF FORCE.

.AND WHILE THE AVERAGE PERSON HAS A STRONGER SIDE THAT CAUSES THEM TO VEER

OFF-COURSE, HER STROKE IS ALMOST PERFECTLY BALANCED.

OVER IN TRACK AND FIELD, JESSE WILLIAMS CAN JUMP HIGHER THAN ANY PERSON ON

THE PLANET.ALMOST TWO FEET HIGHER THAN HE IS TALL.THANKS TO A STEP THAT

GENERATES 1200 POUNDS OF FORCE.ENOUGH TO LIFT HIS OWN BODY WEIGHT EIGHT

TIMES.

AND HIS TECHNIQUE PUSHES THE LAWS OF PHYSICS, SPINNING SO FAST, AND ARCHING

SO FAR.140 DEGREES.HIS CENTER OF GRAVITY TECHNICALLY STAYS OUTSIDE OF

HIS BODY.

WHEN IT COME TO FOCUS, GET A LOAD OF RECURVE ARCHER BRADY ELLISON. HE'S

AIMING AT A BULLSEYE LESS THAN THE WIDTH OF A FOOTBALL.FROM ALMOST THE

LENGTH OF A FOOTBALL FIELD. WHICH MEANS IN HIS FIELD OF VISION, THE TARGET

IS ABOUT THE SIZE OF A BALL POINT PEN TIP.

AND WHEN IT COMES TO POWER IN TINY PACKAGES, IT'S TOUGH TO BEAT GYMNASTS

LIKE GABBY DOUGLAS. SPINNING ON THE UNEVEN BARS, SHE IS FIGHTING THE SAME G-

FORCE AN INDYCAR DRIVER FEELS MAKING A TURN AT TOP SPEED. SHE GOES AROUND

THE BAR ALMOST THREE TIMES PER SECOND.AND IS STILL ABLE TO RELOCATE A BAR

REIF OPEN-CLIP

WEATHER-WX WALL

THIS WEATHERCAST HAS BEEN PREPARED BY THE NBC2 WEATHER STAFF.

IT IS NOT A VERBATIM OF WHAT IS BEING SAID, BUT IS THE FORECAST FOR OUR AREA.

Hot and humid conditions will be the main weather story across Southwest Florida with little to no relief.

It will be a warm start to our Friday with ample sunshine and even a bit of haze across our skies. Temperatures will warm from the upper 70s into the lower 90s by the lunchtime hour with a few fair weather cumulus clouds developing through the day.

A strong ridge of high pressure continues to flex its muscle across the Florida peninsula, thus bringing a drier and more stable airmass to the area. This means mostly sunny skies will prevail with rain prospects running below 20%, however an isolated storm or two can't be ruled out as the sea breeze makes it's way inland.

The mid 90s will return for most locations this afternoon, except for our beach and coastal locations where temperatures will top out near 90°. Once you factor in the humidity, heat index values will be well over the 100° mark.

Not much relief will take place through the evening as temperatures will be slow to cool. Tonight, expect mostly clear conditions with lows in the upper 70s to near 80° along the coast with mid 70s across our inland communities.

The hotter and drier than normal weather pattern will stay in place through the weekend, with our rain chances getting a bit of a boost by the middle of next week.

EROSION ON TAPE-NATS TOPS VO

nats of crumbling

NEW MUST SEE VIDEO.EXCEPT IF YOU OWN THIS HOME.

A COUPLE IN WASHINGTON STATE HAS SPENT THE LAST WEEK WATCHING THEIR FRONT LAWN DISAPPEAR -- FALLING BIT-BY-BIT OFF A 200-FOOT CLIFF.

THEIR WORK SHOP IS SLOWLY SLIDING TOWARD OBLIVION.

THE COUPLE HAS NO WAY TO MAKE IT STOP.

A 500 YEAR OLD TREE USED TO GROW HERE BUT IS NOW REPLACED BY A 50 FOOT WIDE GAPING

EROSION ON TAPE-SOT VO

We've enjoyed 15 years of living here and we love the view

but.the question is what will happen and we don't know that.

AUTHORITIES BELIEVE A GEYSER AND THE LANDSLIDE IT STARTED MAY HAVE BEEN CAUSED BY EITHER A NATURAL SPRING CHANGING ITS COURSE OR FROM EROSION FROM

PREHISTORIC REMAINS-VO WIPE

ARCHEOLOGISTS ARE CLAMORING OVER A PREHISTORIC DISCOVERY NEAR HOUSTON.

HUMAN BONES WERE FOUND ALONG THE FUTURE PATH OF A NEW FREEWAY.

ARCHEOLOGISTS SAY THE BONES DATE BACK SOME THREE TO FIVE THOUSAND YEARS.

HIGHWAY WORKERS FOUND THE BONES IN MAY.

PREHISTORIC REMAINS-SOT VO

The contractor does have other areas that they can work in. So the contractor is keeping busy while the archeologists are doing their excavation site in this one area. The contractor is busy working on other parts of the Grand Parkway.

BISON TEETH, CERAMIC FRAGMENTS AND HUNTING DARTS WERE DISCOVERED IN THE AREA DURING AN EARLIER ARCHAEOLOGICAL SURVEY.

HOLLYWOOD MINUTE-ON CAM

REHEARSALS BEGIN FOR THE LATEST SEASON OF "MODERN FAMILY," AND ROBERT PATTINSON IS REPORTEDLY "HEARTBROKEN" OVER KRISTEN STEWART'S INDISCRETION.

HOLLYWOOD MINUTE-PKG

THE FAMILY IS BACK TOGETHER, AT LEAST FOR NOW.

A-B-C CONFIRMS THE ENTIRE CAST OF "MODERN FAMILY" WAS ON SET THURSDAY FOR THE FIRST OFFICIAL TABLE READ OF THE FOURTH SEASON.

SEVERAL CAST MEMBERS ARE IN THE MIDST OF A LAWSUIT AGAINST 20TH CENTURY FOX, CLAIMING THEIR CONTRACTS ARE ILLEGAL UNDER CALIFORNIA LAW.

ACCORDING TO THE HOLLYWOOD REPORTER, THE SIX PLAINTIFFS ARE SET TO RESUME CONTRACT NEGOTIATIONS.

KRISTEN STEWART AND ROBERT PATTINSON'S RELATIONSHIP IS REPORTEDLY ON THE ROCKS.

PEOPLE-DOT-COM REPORTS PATTINSON HAS MOVED OUT OF THE HOME THE COUPLE SHARES IN LOS ANGELES.

WEDNESDAY, TWILIGHT STAR STEWART APOLOGIZED FOR AN "INDISCRETION" WITH THE DIRECTOR OF HER LATEST FILM, "SNOW WHITE AND THE HUNTSMAN."

IN A STATEMENT TO PEOPLE, SHE CALLED PATTINSON THE PERSON SHE "LOVES AND RESPECTS THE MOST."

A SOURCE TELLS PEOPLE PATTINSON IS "HEARTBROKEN AND ANGRY."

MATCHBOX 20 FRONTMAN ROB THOMAS HAS A NEW GIG.

ACCORDING TO "THE HOLLYWOOD REPORTER," THOMAS WILL JOIN "THE VOICE" WHEN IT RETURNS FOR ITS THIRD SEASON THIS FALL.

THOMAS WILL MENTOR CONTESTANTS ON CEE LO GREEN'S TEAM.

"THE VOICE" RETURNS SEPTEMBER 10.

OLYMPIC SCAMS-VO

THERE'S A SCAM INVOLVING THE OLYMPIC GAMES.

SO CALLED OLYMPIC LOTTERY WINNERS" COULD LOSE BIG TIME.

COMMON SCAMS MAKING THE ROUNDS INCLUDE E-MAILS AND LETTERS THAT YOU'VE WON AN OLYMPIC LOTTERY. BUT YOU'VE GOT TO SHELL OUT SOME CASH TO CLAIM THE PRIZE.

OLYMPIC MASCOT-SS

WHEN YOU TUNE INTO THE OLYMPICS YOU MAY SEE TWO CHARACTERS WHICH SOME ARE CALLING A LITTLE SCARY.

THESE ARE WENLOCK AND MANDEVILLE THE OFFICIAL MASCOTS OF THE OLYMPIC AND PARALYMPIC GAMES IN LONDON.

THE PAIR WERE DESIGNED BY A LONDON AGENCY NAMED IRIS.

TEASE FIVE-----

WANT TO KNOW WHAT HAPPENS BETWEEN MATCHES DURING THE OLYMPICS?

GET READY TO FIRE UP YOUR SOCIAL MEDIA.

They're gonna have so many ways to interact, watch and view things happening at the London Olympics beyond television than they've ever had before.

A) OLYMPIC SOCIAL MEDIA-2 SHOT SOT VO

NO MORE 11AM-TRAFFIC SS

LIKE WATCHING US AT ELEVEN IN THE MORNING?

THANKS TO THE OLYMPICS YOU WILL HAVE TO WAIT FOR TWO WEEKS.

THE NEWS AT ELEVEN WON'T AIR FOR THE GAMES SO WE CAN BRING YOU SOME OF THE BEST SPORTING EVENTS IN THE WORLD.

BUT REST ASSURED THE NEWS AT ELEVEN WILL RETURN MONDAY AUGUST 13TH AFTER THE GAMES.

OLYMPIC SOCIAL MEDIA-2 SHOT TRAFFIC

SOCIAL MEDIA HAS BECOME A MAJOR PART OF THE ACTION DURING BIG SPORTING EVENTS LIKE THE SUPER BOWL AND BASEBALL'S ALL-STAR GAME.

SO IT'S NO SURPRISE THAT FANS OF THE OLYMPICS HAVE MORE OPTIONS THAN EVER TO FOLLOW THE ACTION.

OLYMPIC SOCIAL MEDIA-PKG

HEAR YOUR SMARTPHONE?

THAT'S LONDON CALLING.

FORGET BEING A CASUAL SPECTATOR ON THE COUCH.

THIS YEAR'S SUMMER OLYMPICS WILL OFFER MORE SOCIAL INTERACTION THAN EVER.

They're gonna have a 2nd, a 3rd, and a 4th screen with them. They're gonna have so many ways to interact, watch and view things happening at the London Olympics beyond television than they've ever had before.

BETWEEN FACEBOOK, TWITTER, WEBSITES, AND APPS, IT'S EASY TO GET DRIVEN TO DIGITAL DISTRACTION.

TECH EXPERT MARIO ARMSTRONG SAYS TO CHOOSE JUST A FEW.

Identifying who you want to get your information from will help you better understand which tools to use, and not overwhelm you, at the same time.

HE RECOMMENDS A DASHBOARD APP LIKE BANJO THAT PUTS MATERIAL FROM MULTIPLE SOCIAL NETWORKING TOOLS IN ONE PLACE.

THE BEST PART OF SOME OLYMPIC APPS IS LIVE, EXTRA STREAMING VIDEO. THE WORST PART? THAT CAN EAT UP DATA QUICKLY. SO RUN THOSE APPS ON WI-FI.

That way you're off of the data charges, you're going to get a better connection in some cases to view the video and content. And you'll keep that bill way, way down. So Wi-Fi, connect over Wi-Fi.

TOSS TO NOON TEASE-2-SHOT PLASMA

NBC 2 NEWS AT NOON IS NEXT!

NEW AT NOON TEASE-2SHOT DESK

THANKS GUYS!

AHEAD AT NOON.

THE WAIT IS OVER!

WE ARE JUST HOURS AWAY FROM THE OPENING CEREMONIES FOR THE 2012 SUMMER OLYMPICS IN LONDON!

NBC 2 TAKES YOU LIVE ACROSS THE POND WITH A PREVIEW!

PLUS.

SWIMMING SHOWDOWN!

MICHAEL PHELPS AND RYAN LOCHTE GO HEAD TO HEAD FOR THE GOLD IN MEN'S SWIMMING.

SLEEP WALKING WOES.

THE CONDITION MAY BE MORE COMMON THAN YOU THINK.

WE TAKE A LOOK AT WHAT YOU NEED TO KNOW

AND BEN STILLER PLUS HOT DANCE MOVES HIT THE BOX OFFICE THIS WEEKEND -- BUT NOT ALL IN THE SAME FILM!

NOON TZA) OLYMPICS 2012-VO

NOON TZB) LONDON SWIMMING-VO

NOON TZC) SLEEP WALKING-VO

NOON TZD) BOX OFFICE-VO

CLOSE-2-SHOT PLASMA